Lumora Insights
Understand the attitudes & behaviors behind your consumers.
Whether it's measuring brand perceptions, evaluating the competitive landscape, uncovering SWOTs, prioritizing features, sharpening messaging, discovering optimal pricing, or observing real user journeys, I turn raw human behavior into clear, actionable direction. With deep specialization in AI and robotics, Lumora Insights helps the companies building intelligent technology understand how real people perceive, trust, and adopt it.
Insight that lights the path to brand & product excellence.
Lumora is the independent research practice of Liz Moraites, a qualitative researcher with 8+ years of experience supporting research initiatives for leading technology, healthcare, and consumer brands.
Three ways to see clearly.
Strategic Insight & Innovation
Analyzing data to create a sustainable, evidence-led way forward, turning what consumers feel into where the brand should go.
Learn more →Horizon Scanning & Foresight
Looking ahead and using the power of foresight for future-readiness, spotting the shifts before they become the market.
Learn more →Participatory Planning
Collaborating directly with stakeholders for better, shared impact, research designed with the people it serves.
Learn more →Methods that meet people where they are.
In-Depth Interviews
Virtual one-on-one conversations that surface the motivations, emotions, and decisions behind behavior.
Online Communities
Ongoing insight communities (MROCs) for continuous, longitudinal access to your consumers.
Online Diaries
Diary studies that capture attitudes and behaviors in the moment, in participants’ own words.
Field notes on people & intelligent technology.
Why people don’t trust their robots, and what changes their mind
The three moments that make or break adoption of physical AI in the home.
Read more →Moderating qualitative research in the age of AI
How intelligent tools change both the questions we ask and the way we ask them.
Read more →The real adoption curve for home robotics
What consumers actually say once the cameras, and the hype, are off.
Read more →
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Liz has taken real ownership across high-profile work, including an ongoing insight community for a world-leading technology client. She brings creativity, rigor and smarts to diary studies, interviews, digital forums and more, and she's proactive, collaborative, fun and easy to work with.
Questions, answered.
How long does a typical engagement take?
Most qualitative studies run three to six weeks from kickoff to readout. Lighter, pulse-style studies can turn around in days through an always-on online community.
Do you work remotely or in person?
Both. Many studies run fully remote, live virtual interviews, online communities, and digital diaries, with in-person moderation available whenever the research calls for it.
Which industries do you specialize in?
A deep focus on AI and robotics and a fast-growing practice in digital health, alongside broader technology, apps, and entertainment, understanding how real people perceive, trust, and adopt intelligent products.
What will I walk away with?
Clear, decision-ready recommendations: a concise readout, the evidence behind every finding, and prioritized next steps, not a ninety-page deck no one reads.
How do we get started?
A short consultation to scope your questions and goals, followed by a tailored proposal covering approach, timeline, and investment.